Michael Gold
Let’s Make a Magazine in Italy This Summer!
Susan and I have the good fortune of being able to return to magical Urbino, Italy, this summer … Read more.
What Scholarly Publishing Can Learn from the Consumer World
Several weeks ago, I spoke at a meeting of specialized publishers who serve professional and scholarly audiences. Because … Read more.
Guerilla User Testing: Give Your Site a Reality Check
There’s no head slap like the head slap you give yourself while watching an innocent visitor stumble through … Read more.
Notable Links: February 5, 2012
“Coming soon in Esquire”: Esquire creates a video trailer for a magazine article. (Media Decoder) Print news media … Read more.
Notable Links: January 23, 2012
How Esquire Survived Publishing’s Dark Days (NY Times) Kindle Fire is disappointing: Usability guru Jakob Nielsen says it … Read more.
Stanford Writers Workshop for Book Authors and Magazine Journalists
Magazine writers and book authors: Wouldn’t you like to spend two days this summer honing your craft, learning … Read more.
Smart Website Redesign: Get Your MagsU Slides Here
I had a great time chewing over various aspects of Web publishing with all the smart, friendly folks … Read more.
Tapping the Power of Social Media (MagsU 2009)
How should publishers be using microblogs, social networks, wikis, and similar social media tools? I explored that question … Read more.
Nine Steps to a Successful Website Redesign
1. Read the tea leaves | 2. Set goals | 3. Get the big buy-in | 4. Spin … Read more.
