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By Michael Gold on February 7, 2012
There’s no head slap like the head slap you give yourself while watching an innocent visitor stumble through … Read more.
By Susan West & Michael Gold on January 26, 2012
Update: Ever since this article first appeared on our site back in 2004, it has consistently drawn more … Read more.
By Susan West on March 15, 2010
Recently I spoke to a meeting of the Left Coast Writers at the Book Passage in Corte Madera, … Read more.
By Michael Gold on June 4, 2009
How should publishers be using microblogs, social networks, wikis, and similar social media tools? I explored that question … Read more.
By Susan West & Michael Gold on May 14, 2008
If your site uses a conventional, easily recognized visual scheme for text links—and it should—the words making up … Read more.
By Michael Gold on February 19, 2008
1. Read the tea leaves | 2. Set goals | 3. Get the big buy-in | 4. Spin … Read more.
By Susan West & Michael Gold on November 16, 2007
Here are the keys to well-built paragraphs: A paragraph should have only one point. Structure a paragraph to … Read more.
By Susan West & Michael Gold on October 22, 2007
Great articles are built of great sentences. Here’s some assembly advice from a recent editing workshop we presented … Read more.
By Susan West & Michael Gold on October 15, 2007
Next month at Stanford’s Publishing on the Web Conference, we’ll be giving a talk titled “10 Mistakes Web … Read more.