What Scholarly Publishing Can Learn from the Consumer World
Several weeks ago, I spoke at a meeting of specialized publishers who serve professional and scholarly audiences. Because … Read more.
Social Media: Career Path or Dead-End?
A recent post on Mediabistro’s 10,000 Words blog (Should Social Media Be Taught in Journalism or Business School?) … Read more.
Guerilla User Testing: Give Your Site a Reality Check
There’s no head slap like the head slap you give yourself while watching an innocent visitor stumble through … Read more.
Notable Links: February 5, 2012
“Coming soon in Esquire”: Esquire creates a video trailer for a magazine article. (Media Decoder) Print news media … Read more.