Readers Like Digital Mags More Than Web Sites
This is good news for magazine publishers who are contemplating digital editions: According to a study by Smarter … Read more.
Ad Execs to Supervise Editors–a Really Bad Idea
Here's a scary juxtaposition of articles about the upheaval in the publishing industry–or maybe it's a useful warning … Read more.
Goodbye, Gourmet
Despite all the leaked reports about 25 percent across-the-board budget cuts and dire times ahead, it’s still a … Read more.
Notable Links: June 12, 2009
NYTimes.com: Magazine Researchers Explore New Ways to Weigh Ad Impact – Much needed–but only incremental–improvements. It's still a … Read more.
Magazine for Newspapers Quits Print;
One on Luxury Guitars Starts Up
Presstime, the magazine of the Newspaper Association of America, has just published its last issue in print. Beginning … Read more.
Portfolio Magazine: R.I.P.
Just catching up on a little Grim Reaper bookkeeping… We hereby add Condé Nast's Portfolio to our list … Read more.
It’s Hard for Brands to Make “Friends” on Facebook
Today’s New York Times Digital Domain column describes the challenges and offers cautionary tales in using social media … Read more.
NY Times Upgrades Online Video, Powered By Brightcove
When the New York Times upgrades its whole approach to video, it’s worth noting what’s on the back … Read more.
‘Time Spent’–a Better Metric of Web Engagement?
Nielsen/NetRatings is changing the way it measures audience engagement on Web sites. It is replacing visitors’ page views … Read more.
Video Ads Online Prompt Users to Act
The Online Publishers Association reports that video ads prompt Web users to act–even, in some cases, to buy. … Read more.
