Analytics, Measurement, & Trends

‘Time Spent’–a Better Metric of Web Engagement?

Nielsen/NetRatings is changing the way it measures audience engagement on Web sites. It is replacing visitors’ page views …  Read more.

Newspapers: Shrinking in Print, Growing Online

The New York Times reports more bad news for major U.S. newspapers: a 2.1 percent drop in weekday …  Read more.