Susan West & Michael Gold
‘Time Spent’–a Better Metric of Web Engagement?
Nielsen/NetRatings is changing the way it measures audience engagement on Web sites. It is replacing visitors’ page views … Read more.
Video Ads Online Prompt Users to Act
The Online Publishers Association reports that video ads prompt Web users to act–even, in some cases, to buy. … Read more.
The Rewrite Letter, a Model for Editors
We (editors) have all been there. The first draft of the article you assigned comes in off-target. It’s … Read more.
S&S Lets the Public Choose the Next Big Book
Simon & Schuster is tapping into the wisdom of the crowd in an attempt to identify book ideas … Read more.
Cool Customization: Users Choose Their Own Tabs
One of the handiest new wrinkles in Web design is the use of tabs to provide many different … Read more.
Newspapers: Shrinking in Print, Growing Online
The New York Times reports more bad news for major U.S. newspapers: a 2.1 percent drop in weekday … Read more.
Educators’ Group Seeks Web Director
The Association of California School Administrators (one of our clients) needs someone to lead its expanding role online. … Read more.
$1,000 Discount on Stanford Publishing Course
The Stanford Professional Publishing Course is a nine-day extravaganza of skills-sharpening, state-of-the-industry briefings, strategy sessions, and networking for … Read more.
New Health Web Site Seeks Content Director
We are helping one of our consulting clients recruit a Content Director for an interesting new health-oriented Web … Read more.
Assignment Zero Launches Pro-Am Journalism Site
An intriguing new species in the world of online collaborative journalism has just been hatched. Assignment Zero is … Read more.
