Susan West & Michael Gold
How to Build an Audience for Your Blog
So you’ve talked a few staffers into blogging for your site, they’ve been cranking out their daily posts, … Read more.
Content Management Systems 101
If you’re struggling to understand content management systems (CMS), here’s a good discussion of the basics. It’s an … Read more.
A Search Box Just For You
Today we’re adding a new tool to this blog–see the top of the right side bar. [Update: This … Read more.
A Successful Jump From Print to Web
It’s often tough for print publishers and editors to make the mental, strategic, and operational shifts that lead … Read more.
User Content Sites Are Booming
Sites that enable users to create, collaborate on, and share contributions are among the top 10 fastest growing … Read more.
Let’s Get Vertical (using custom search)
This is a “Swicki.” What’s a Swicki? It’s an intriguing new variation on the idea of customizable search … Read more.
Book Publishers Adopt “Search Inside” and Video
Several book publishers are adopting Web-savvy marketing strategies, the N.Y. Times reports. Harper Collins is introducing a “Browse … Read more.
What Is This Blog About?
We help editors and publishers—both in print and online—solve their editorial dilemmas. Some of our clients wrestle with … Read more.
Six Signs That It’s Time to Reposition
Everything needs a little sprucing up now and then—your wardrobe, your garage, your magazine. It’s easy to tell … Read more.
