Web Publishing

Guerilla User Testing: Give Your Site a Reality Check

Guerilla User Testing: Give Your Site a Reality Check

There’s no head slap like the head slap you give yourself while watching an innocent visitor stumble through …  Read more.

Notable Links: January 23, 2012

How Esquire Survived Publishing’s Dark Days (NY Times) Kindle Fire is disappointing: Usability guru Jakob Nielsen says it …  Read more.

Tip #6: Entertain yourself (like we did in launching Afar).

10 Tips for Launching Almost Anything

Recently I spoke to a meeting of the Left Coast Writers at the Book Passage in Corte Madera, …  Read more.

Smart Website Redesign: Get Your MagsU Slides Here

Smart Website Redesign: Get Your MagsU Slides Here

I had a great time chewing over various aspects of Web publishing with all the smart, friendly folks …  Read more.

How to Write Text Links (Think Display Copy)

If your site uses a conventional, easily recognized visual scheme for text links—and it should—the words making up …  Read more.

Nine Steps to a Successful Website Redesign

1. Read the tea leaves | 2. Set goals | 3. Get the big buy-in | 4. Spin …  Read more.

Four Mistakes Web Sites Still Make, And How to Fix Them

Next month at Stanford’s Publishing on the Web Conference, we’ll be giving a talk titled “10 Mistakes Web …  Read more.

‘Time Spent’–a Better Metric of Web Engagement?

Nielsen/NetRatings is changing the way it measures audience engagement on Web sites. It is replacing visitors’ page views …  Read more.

Cool Customization: Users Choose Their Own Tabs

Cool Customization: Users Choose Their Own Tabs

One of the handiest new wrinkles in Web design is the use of tabs to provide many different …  Read more.

Assignment Zero Launches Pro-Am Journalism Site

An intriguing new species in the world of online collaborative journalism has just been hatched. Assignment Zero is …  Read more.