“Coming soon in Esquire“: Esquire creates a video trailer for a magazine article. (Media Decoder)

Print news media go live with video programming. (NY Times)

David Carr on HuffPo spin-off BuzzFeed: “No longer is it just about so-called sticky content that keeps readers around, or even clicky content that causes them to hit a link; it’s also about serving up content that is spreadable.” (NY Times)