A Successful Jump From Print to Web
It’s often tough for print publishers and editors to make the mental, strategic, and operational shifts that lead … Read more.
User Content Sites Are Booming
Sites that enable users to create, collaborate on, and share contributions are among the top 10 fastest growing … Read more.
Let’s Get Vertical (using custom search)
This is a “Swicki.” What’s a Swicki? It’s an intriguing new variation on the idea of customizable search … Read more.
Book Publishers Adopt “Search Inside” and Video
Several book publishers are adopting Web-savvy marketing strategies, the N.Y. Times reports. Harper Collins is introducing a “Browse … Read more.
What Is This Blog About?
We help editors and publishers—both in print and online—solve their editorial dilemmas. Some of our clients wrestle with … Read more.
Six Signs That It’s Time to Reposition
Everything needs a little sprucing up now and then—your wardrobe, your garage, your magazine. It’s easy to tell … Read more.
