Resources

Make Your Site User-Friendly

Make Your Site User-Friendly

Here are a few annotated website screen shots that we’ve created over the years to help Web publishers …  Read more.

Six Signs That It’s Time to Reposition

Everything needs a little sprucing up now and then—your wardrobe, your garage, your magazine. It’s easy to tell …  Read more.

Map Your Competitors

Map Your Competitors

Here’s a handy way to get your magazine team thinking and talking about the competition: Make a map. …  Read more.

Clarify Your Magazine’s Mission Statement

On January 29, 2005, I spoke to the Independent Press Association’s convention on “Sharpening Your Editorial Mission.” I …  Read more.

Get the Most Out of Freeelance Writers–Humanely

Some editors, for inexplicable reasons, have a policy of treating freelance writers poorly. Low pay, lousy communications, a …  Read more.

Checklist for Good Structure

An article with a clear, sensible structure goes effortlessly into the reader’s brain and is a pleasure to …  Read more.

Editorial Packaging: Turn an Article Into a Bundle of Hooks

This technique recasts a single article into a package of components that work together to offer easy access …  Read more.