Prevention Magazine Names Editor to Extend Brand
Rodale has named Leah McLaughlin, formerly of Fitness magazine, its “brand editor” for the healthy lifestyle magazine Prevention. … Read more.
What Is This Blog About?
We help editors and publishers—both in print and online—solve their editorial dilemmas. Some of our clients wrestle with … Read more.
Six Signs That It’s Time to Reposition
Everything needs a little sprucing up now and then—your wardrobe, your garage, your magazine. It’s easy to tell … Read more.
Map Your Competitors
Here’s a handy way to get your magazine team thinking and talking about the competition: Make a map. … Read more.
Clarify Your Magazine’s Mission Statement
On January 29, 2005, I spoke to the Independent Press Association’s convention on “Sharpening Your Editorial Mission.” I … Read more.
Get the Most Out of Freeelance Writers–Humanely
Some editors, for inexplicable reasons, have a policy of treating freelance writers poorly. Low pay, lousy communications, a … Read more.
Editorial Packaging: Turn an Article Into a Bundle of Hooks
This technique recasts a single article into a package of components that work together to offer easy access … Read more.
