ContentWise Blog

Notable: Pinterest for Publishers, Popular iPad Apps, Pricing Bundled Access

PinterestPinterest promotes publishing: The social pin-board service is driving more traffic to publishers’ sites than Google and Twitter. And visitors who get to sites via Pinterest stay there longer. (MediaPost)

How Country Living taps into Pinterest: The magazine is using it to engage its audience in a number of creative ways, including online contests. (

The 25 most popular free iPad apps: Of all time. (Mashable)

Journalistic e-books, a review: Critic Dwight Garner gave 15 “minibooks” (all Kindle Singles) a close read. “Most are blah; a few are so subliterate they made my temples ache. But several — like John Hooper’s reportage on the Costa Concordia disaster, Jane Hirshfield on haiku and Jonathan Mahler on Joe Paterno — are so good they awaken you to the promise of what feels almost like a new genre.” (NY Times)

Sports Illustrated backs down on high-priced “bundling”: The magazine’s $48 charge for an all-access subscription, accompanied by the elimination of print-only subs, proved too pricey for readers. Plus more news on the pricing of digital versus print content. (AdAge)