ContentWise Blog

Social Media May Be Better Than RSS for Engaging Audiences

The appeal of RSS feeds (or Web feeds) still seems limited to a geeky slice of the online audience. Steve Rubel at Micro Persuasion has a succinct analysis of a new Forrester Research report on trends in RSS use.

Some highlights:

RSS adoption among consumers is at 11% up from just 2% of users three years ago…

Here's the kicker, though. That might be all she wrote for RSS' growth track…

Still, while feed adoption may have crested the idea of online
opt-in communications is just getting going. The Facebook newsfeed,
Twitter and Friendfeed are perfect examples of opt-in vehicles that
bring content you care about to you.