Susan West & Michael Gold
Map Your Competitors
Here’s a handy way to get your magazine team thinking and talking about the competition: Make a map. … Read more.
Get the Most Out of Freeelance Writers–Humanely
Some editors, for inexplicable reasons, have a policy of treating freelance writers poorly. Low pay, lousy communications, a … Read more.
Checklist for Good Structure
An article with a clear, sensible structure goes effortlessly into the reader’s brain and is a pleasure to … Read more.
Editorial Packaging: Turn an Article Into a Bundle of Hooks
This technique recasts a single article into a package of components that work together to offer easy access … Read more.
