- NYTimes.com: Magazine Researchers Explore New Ways to Weigh Ad Impact – Much needed–but only incremental–improvements. It's still a black art.
- WSJ.com:True/Slant Tests Another Model Of Web Journalism – Journalists paid to act like publishers? Advertisers creating content? Hard times breed novel schemes at this online news site.
- MediaPost.com: Digital Newspapers Increase Reach, Politico, 'USA Today' – Politico joins QuadrantOne newspaper ad network, which now has 45 million unique users. USA Today readies paid e-edition for August 3 debut.