We just got our latest issue of Canada's Masthead magazine. Turns out, it's also the last issue.

The end of a print publication is not so unusual these days, but there's a bitter irony in the demise of a magazine that covers magazines.

Under the defiant cover line "Long Live Magazines," this final "special collector's edition" touts several painfully relevant stories.

• Why print still matters
• Do you need a digital edition?
• Business Outlook Survey: a bright future for magazines–but not necessarily in print

And of course the magazine invites its readers to visit MastheadOnline.com, where the brand plans to live on. One hopeful, and telling, sign: Masthead's weekly e-mail bulletin, which carries advertising, has a larger circulation than the print magazine–and it's been larger for several years.

We wish our friends and colleagues at Masthead success with their all-digital strategy.