ContentWise Blog

From Web to Print: User-Generated Magazines

JPG magazineWhile most of us are focused on moving print publications to the Web, two Web sites are working in the opposite direction.

JPG, a photo site, and Everywhere, which covers travel, gather user-generated material in order to create slick glossy magazines in print.

Both sites are owned by 8020 Publishing, which is backed by Halsey Minor, founder of CNET. Not only is 8020’s production process going contrary to most, it expects to make its money primarily from subscription revenue and to “limit advertising.”

The publisher’s trend-bucking model, described fully in last week’s New York Times, is an experiment worth watching.