“If circulation is dropping,” says Washington Post sports reporter Barry Svrluga, “and we’re trying to figure out how people are going to get their news, who am I to say no to trying out new avenues?”

That sentiment is increasingly expressed by writers, editors, and publishers scrambling to move beyond their traditional print platforms–or at least it should be.

Svrluga’s multi-platform activities (breaking news Web blurbs pounded out at the nearest Starbucks, online chats with readers, blogging, podcasts, and, oh yes, articles for the newspaper) are described in a terrific analysis by Fortune magazine writer Marc Gunther of the Post’s aggressive exploration of digital avenues.

Anyone feeling the push to get beyond print—and who isn’t?—will find the Post’s “platform-agnostic” survival strategies useful.