Several book publishers are adopting Web-savvy marketing strategies, the N.Y. Times reports.

Harper Collins is introducing a “Browse Inside” function on its Web site. Similar to programs offered by Amazon.com and Google, Browse Inside permits visitors to see the first three pages of most chapters. (Read the press release.)

And large publishers including Random House, Workman, and Scholastic are posting video “trailers” to promote books on their own sites as well as on “social video” gathering spots such as YouTube and Yahoo.