It’s often tough for print publishers and editors to make the mental, strategic, and operational shifts that lead to a compelling presence on the Web. Shovelware, the unimaginative dumping of static magazine or newspaper content online, is unfortunately still the default mode for many publication-related sites.

Not so for the Bakersfield Californian, according to Mack Reed’s report for the Online Journalism Review. The newspaper’s Web extension, Bakersfield.com, is bristling with blogs, podcasts, video, and even online publishing tools that it is selling to other publications.