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Map Your Competitors

Map Your Competitors

Here’s a handy way to get your magazine team thinking and talking about the competition: Make a map. …  Read more.

Clarify Your Magazine’s Mission Statement

On January 29, 2005, I spoke to the Independent Press Association’s convention on “Sharpening Your Editorial Mission.” I …  Read more.

Get the Most Out of Freeelance Writers–Humanely

Some editors, for inexplicable reasons, have a policy of treating freelance writers poorly. Low pay, lousy communications, a …  Read more.