Consumer Reports, one of our designated Transcendent 10 publishers, just got some nice ink in the New York Times business section. CR has extended its brand into  a compelling online resource, complete with interactive product selectors and entertaining, ad-debunking videos.

According to the Times’s article:

…it has three million paying subscribers online–up about 60 percent in the last 18 months–which experts say may be the largest number in the industry.