So you’ve talked a few staffers into blogging for your site, they’ve been cranking out their daily posts, and now you’re pondering that familiar question: What if we blogged, but nobody noticed?

Search optimization expert Rand Fishkin of SEOmoz offers 21 very smart tactics to increase traffic to your blog. His advice ranges from technical nuts and bolts (tagging your posts) to content (what to cover and how to write it).