In preparation for a relaunch of Discovery.com several years ago, managers asked us to conduct a site-wide critique. We test-drove 26 content and commerce sections, evaluating suitability of content as well as user-friendliness.
In addition to listing technical glitches and usability “disconnects,” our final report recommended improvements to clarify site organization and labeling and to better meet users’ expectations.
- Discovery.com corrected many of the problems we identified in time for its relaunch.
- The site also adopted many of our suggested refinements, improving the experience for visitors.
“Whether assessing a website or editing copy, Susan and Michael keep the audience foremost in mind, and have keen eyes for structural problems, unclear avenues, and unnecessary complexity.”
former Senior Vice President & General Manager