Guerilla User Testing: Give Your Site a Reality Check
There’s no head slap like the head slap you give yourself while watching an innocent visitor stumble through … Read more.
The Assignment Letter, An Editor’s Best Friend
Update: Ever since this article first appeared on our site back in 2004, it has consistently drawn more … Read more.
10 Tips for Launching Almost Anything
Recently I spoke to a meeting of the Left Coast Writers at the Book Passage in Corte Madera, … Read more.
Tapping the Power of Social Media (MagsU 2009)
How should publishers be using microblogs, social networks, wikis, and similar social media tools? I explored that question … Read more.
How to Write Text Links (Think Display Copy)
If your site uses a conventional, easily recognized visual scheme for text links—and it should—the words making up … Read more.
Nine Steps to a Successful Website Redesign
1. Read the tea leaves | 2. Set goals | 3. Get the big buy-in | 4. Spin … Read more.
Perfecting the Paragraph
Here are the keys to well-built paragraphs: A paragraph should have only one point. Structure a paragraph to … Read more.
The Well-Structured Sentence
Great articles are built of great sentences. Here’s some assembly advice from a recent editing workshop we presented … Read more.
Four Mistakes Web Sites Still Make, And How to Fix Them
Next month at Stanford’s Publishing on the Web Conference, we’ll be giving a talk titled “10 Mistakes Web … Read more.
The Rewrite Letter, a Model for Editors
We (editors) have all been there. The first draft of the article you assigned comes in off-target. It’s … Read more.
