Content Strategy

What Scholarly Publishing Can Learn from the Consumer World

What Scholarly Publishing Can Learn from the Consumer World

Several weeks ago, I spoke at a meeting of specialized publishers who serve professional and scholarly audiences. Because …  Read more.

Tablets and the Shovelware Problem

When it comes to magazines’ companion websites, most thoughtful publishers have successfully solved the “shovelware” problem–they no longer …  Read more.

Video Explains “Automated Content Creation”

A few weeks ago we wrote about Philip Parker’s computer-assisted creation of 200,000 different books in highly esoteric …  Read more.

Computer-Generated Books, First in a Long Line of “Pub Apps”

Here’s an intriguing (bizarre? scary?) new twist in publishing: books created by computer algorithm. Entrepreneur and management science …  Read more.